FOODFOOD Ropes In Ideosphere Consulting as PR/Communications Partners
FOODFOOD, India’s leading food lifestyle channel, has roped Ideosphere Consulting to spearhead their communication and PR initiatives in India. The consultancy will be responsible for developing the core position & messaging as well as managing the communications for the brand.
S K Barua, CEO, FOODFOOD Channel, said, “Over the past couple of years, we have moved up from being just a food channel to a food lifestyle destination. We have made some good strides, but we were looking for a communication partner who could design and create a road map closer to that desired position. We found the insights-based communication approach of Ideosphere aligned to our objective as it is imperative to stay connected to our consumers need.
Elaborating on this, Minal D’Rozario, Co-Founder & Director, Ideosphere, said, “It is quite engaging as a mandate as it gives us an opportunity to explore and contribute to a domain which can “never go out of fashion”. Being in touch with the consumer is one thing, but being able to elevate the brand connect and create stories is the value we would like to contribute towards. We feel our consumer centric approach along with the support of the senior team of the brand will definitely help to take FOODFOOD to newer heights.”
FOODFOOD is an Indian food lifestyle channel that was launched in January 2011. It is a joint venture between Malaysia based Astro Overseas Limited (Astro), Chef Sanjeev Kapoor and Mogae Consultants. For Ideosphere, this is the second major account win after bagging the communication mandate of French MNC Ikos in India.