Ford and New Zealand Cricket sign sponsorship deal
Ford has been on a firm path to recovery and has invested heavily in its operations. The American auto giant has ambitious plans and has been getting involved in activities that would help it in showing good returns.
Ford has entered into a new commercial partnership with New Zealand Cricket (NZC). This will allow the auto-maker to enhance its visibility among the viewers across all levels of Cricket played in New Zealand.
With this deal, Ford has become the official sponsor of six Major Association teams that compete in domestic cricket. Additionally, Ford will also be the official vehicle supplier to NZC, the BlackCaps and the White Ferns.
The deal would bring value to Ford in form of reach from the grass-root level to the very top of the sport.
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