Ford’s global creative duties up for review

Ford Motor Co has called for a pitch for its global creative duties. The account is currently handled by WPP’s GTB division. It is learnt that Ford’s China business, Ford Lincoln and Ford’s US dealer business are not part of this review. 

Ford has had a 75-year long association with WPP agencies. The automaker had brought on board J. Walter Thompson as its agency way back in 1943. However, JWT had worked even earlier with Ford in the 1910-12 period, as per media reports. 

WPP had created a special division to handle the Ford business in 2006. Initially called Team Detroit, it was christened as Global Team Blue in 2017. 

The global review comes at a crucial time for WPP, which has just seen the exit of its CEO Martin Sorrell who has been under investigation for personal misconduct.

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