Former Kingfisher Marketing Manager Mayank Sohar joins Dogsee Chew

Envisioning to grow with a robust momentum in the global dog treats industry, Bangalore-based dog treats brand Dogsee Chew has appointed Mayank Sohar as its Marketing Director. The brand has brought onboard the experienced marketer to leverage his expertise to drive its global expansion. As the Marketing Director, Mayank is tasked with augmenting the marketing functions, launching new products and innovations, and establishing Dogsee Chew as a reputed brand on the international stage.

With over 12 years of experience in marketing, operations, and financial management in distinctively challenging circumstances across various established companies as well as startups, Mayank has established himself as a marketing expert in the Fast-Moving Consumer Goods (FMCG) industry. Equipped with a post graduate degree in marketing from the Institute of Management Technology in Ghaziabad, he spearheaded the launching of Crocin Advance in India and has also led the marketing campaigns for Kingfisher beer.

In 2011, Mayank had a brief but successful entrepreneurial stint as the co-founder of Equilibriyum, a company which provided healthy meals to corporate offices in Gurgaon. He was extensively involved in setting up operations, leading marketing campaigns, vendor management, HR, developing client pipeline, and maintaining client relationships, backed by a small but dedicated team. His efforts were pivotal in helping Equilibriyum garner notable clients like GlaxoSmithKline Consumer Healthcare Ltd., Boston Consulting Group, Bain Consulting, and Shell, among others.

Mayank has also worked with several renowned companies like United Breweries and Godrej Consumers Products Ltd., successfully leading the re-launch campaign of Godrej’s Ezee Winter Wash as its Brand Manager. He has also managed the brand Crocin and the product pipeline development for Horlicks Extensions’ portfolio during his two stints at GlaxoSmithKline Consumer Healthcare.

Sharing an insight on this appointment, Bhupendra KhanalFounder and CEODogsee Chew remarked, “Mayank has more than a decade-long experience in FMCG brand building and marketing. He has achieved several remarkable milestones throughout his career and has successfully carved his niche in marketing. His expertise, combined with his entrepreneurial experience, makes him the ideal person to drive Dogsee Chew’s global expansion. We are very happy to welcome him on board the team and are looking forward to setting new benchmarks together.”

Expressing his joy about joining the team, Mayank SoharMarketing DirectorDogsee Chew said, “The dog treats industry has an immense growth potential. The natural dog treatssegment, in particular, remains largely unexplored. Having been in the FMCG industry for so long and having seen how trends shape up, I am very positive about the fact that Dogsee Chew will soon become the preferred natural pet treats brand for consumers across the globe.”

Having joined Dogsee Chew in August 2018, Mayank has since been building the brand on a global stage through his proficient managerial and leadership skills, in addition to implementing various marketing strategies and best practices.

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