Former Viacom 18 business head INS Jaideep Singh joins Volocity

Jaideep Singh, the visionary executive, who conceived, built, and operated Viacom18’s Integrated Network Solutions into a successful multi-platform experiential business in three short years, now joins international creative and brand development company Volocity as Managing Director.  

Singh assumes his new role with Volocity as the company embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.  Singh’s expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year. As part of Volocity’s global footprint in creative content, Volocity is also preparing to announce their India JV partner soon.

“My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results,” says Singh.

 “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging.  It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations”, adds Singh.

Among the unique attributes that attracted Singh to Volocity are the company’s proprietary ideation processes, exclusive existing technologies and their ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and brand development which achieve measurable, engaging results. The partners of Volocity reflect a diverse and agile grouping by bringing together the talents of international digital creative company, Josephmark, motion design studio Breeder, and strategic development partner XIT Ventures. Volocity’s approach to product and solution ideation sits at the nexus of traditional and online media, influencing and mobilizing populations through the dense engagement of the individual consumer.

“We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” says Ben Johnston, Chief Strategy Officer, Volocity and the founder of JosephMarks.  “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

Prior to Volocity, Singh garnered 15 years of experience in media and entertainment, with specific expertise in Broadcast/TV, Digital & Social Media, Film, Radio, Live and Experiential Large format entertainment properties; along with very strong understanding of domestic and global trends. He has both the ability to strategically conceptualize campaigns and, operating knowledge of executing with measurable results, which makes him a much sought after executive. As a Business Head at Viacom18 he established the Integrated Network & Live Viacom18 divisions of Viacom18, which boasts national and regional properties like the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Comedy Central Chuckle Festival, SPIRO, and others dominated the subcontinent with 300+ events and produced hundreds of hours of content. He also conceived and spearheaded many deals at the network level for significant strategic partnerships with Private and Govt Sector.

 

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