Fortis Hospital Mumbai Launches Social Media Campaign #AllisWellMumbai

New year began with an upsurge in COVID19 cases where Mumbai witnessed a significant peak. The fear of Omicron is now driving people into their shells; many are stressed and panicked. Therefore, Fortis Hospitals Mumbai launched a social media campaign called #AllisWellMumbai to pierce this gloom and pep-up the spirit of the city. The campaign aims to assure people that they need not panic, and that the city & its healthcare system is well prepared to serve them with all the required services. It emphasizes on how we must not to let our guards down and follow COVID19 appropriate behavior & protocols.   

The campaign will effectively use digital platforms like Instagram, Facebook, YouTube, WhatsApp, and LinkedIn to share knowledge and bring people together. Fortis Hospitals Mumbai, through this campaign, aim to tell Mumbaikars that #AllIsWell and that together we can take safe & progressive steps into the future. That Mumbai’s caregivers are here to help the citizens, and that there should be panic, and all individuals should rather focus on adopting good practices so that we can safely tide over this wave.   

Speaking on the initiative, Ms Rinku Mavani, Business Partner-Sales, Fortis Hospitals Mumbai, says, "Times are such that we need to focus on keeping our anxiety at bay. At Fortis Hospitals Mumbai, we believe in support our patients within and beyond the hospital. Our caregivers understand the amount of panic that COVID19 has brought in its wake. We want to assure Mumbaikars that we can tackle wave and help them understand that ‘precaution over panic’ is paramount. Key is to take preventive measures and stay safe at home to protect oneself & others. We are geared up for the third wave and, all is well! #AllisWellMumbai campaign will be delivered through all our social media platforms".  

The rapid spread and intensity of the new variant has put many at unease. With a strong networked healthcare system, robust telehealth services and adherence to COVID19 SOPs, Fortis Hospitals Mumbai will certainly be a frontrunner in helping the community tide over the panic. Through this campaign, Fortis Hospitals Mumbai also celebrates the resilience of Mumbai city.