FOSSIL launches its maiden TVC in India- #FOSSILFIRSTS

Fossil launches its first ever TV commercial in India to announce the launch of its Gen 3 Smartwatches.

Brand ambassadors Varun Dhawan and Shruti Haasan are seen sharing a charming, intimate and warm equation onscreen. Peppered with mischief and some fun banter the treatment of the films are energetic and happy!    

The digital films accentuate four key features - Activity Tracker, Customizable Dials, Selfie and Notifications in a quirky yet light hearted manner. The films successfully carry forth the Fossil Q language of being sleek, sophisticated, trendy and urban. Created from the overarching #FossilFirst campaign, the visual appeal of the films are modern yet casual and is a true reflection of the urban population. The essence of the films are brought to life effortlessly by Varun’s and Shruti’s BFF kind of a relation.  

Conceptualized by Mullen Lintas, the films are directed by renowned director Tejal Patni with Prasad Naik creating magic with the stills.   

Commenting on launch of Fossil’s first ever TVC, Mr. Johnson Verghese, VP, Managing Director, FOSSIL India said, “We are currently going through an exciting phase of growth. For the first ever time we have had the opportunity to associate with Bollywood celebrities like Varun and Shruti to help us narrate our story. The launch of Fossil Q Smartwatches represents the next generation of timepieces; through this launch we hope to push boundaries to include the next gen shopper! Fossil Q comes with a unique advantage of seamlessly merging the best of both worlds – fashion and technology. We are thrilled that the TVC has successfully managed to capture this essence. The brand ambassadors complement FOSSIL’s legacy and brand ethos of timeless style, authentic inspiration and spontaneous creativity. We look forward to a meaningful journey with them”.

An integrated campaign across print, electronic and online media has been planned to promote the new commercials. The campaign is a true reflection of a younger mindset who want it all – sophistication, design and function. The films aim to make consumers and our brand ambassadors’ daily lives more efficient without compromising on their personal style.