Founder & MD Ambika Sharma becomes sole equity stakeholder of Pulp Strategy
In a massive top-tier overhaul, the reins of Pulp Strategy have been taken over by its Founder and Managing Director, Ambika Sharma. Sharma, the majority stakeholder, acquired the balance equity stake of 22 per cent for an undisclosed amount from the brand’s exiting minority shareholder and Director CFO Raj Vikram Singh, to become the sole equity owner of the multi-award winning full-service marketing agency.
The restructuring has helped Pulp Strategy tide over vision mismatch and improve its agility to consolidate its domain leadership position as a leading independent Digital creative agency in India redefining the brand-consumer interaction in today’s dynamic business landscape.
With the management overhaul that was finalised in Q3 of the Fiscal, Pulp Strategy has experienced accelerated growth in H2, as it gears up for large-scale business expansion, with a singular focus on innovation driven by an in-depth understanding of the industry.
With new client acquisitions, including brands like Tupperware, Barco, Hero Electric, Proburst and Philips Avent, the agency is now looking to increase its focus on content marketing, digital engagement, while simultaneously leveraging interactive new-age technologies for its expanding client portfolio.
Commenting on the development, Ambika Sharma, Founder and Managing Director, Pulp Strategy, said, “As a young business, it was important for us to maintain our agility as well ensure that our talent contributes towards the improvement of our offerings as well as our commitment to our clients. This decision to re-haul management has been taken with an aim to augment the growth trajectory of Pulp Strategy and to consolidate the agency’s market position. It will enable us to further our aggressive growth plans while strictly maintaining an industry-focused and innovation-driven approach.”
Incorporated in 2011, Pulp Strategy at present drives revenue worth Rs 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion. Its current and previous clientele includes the likes of Google, Philips, Microsoft, Michelin, Canon, Rolls Royce and Yahoo!, among others.