Four Quarters bags the digital mandate for Dainik Bhaskar

Four Quarters has bagged the mandate to handle creative duties of dainikbhaskar.com, the online news portal owned by I Media Corp Ltd, the digital arm of Dainik Bhaskar Group.

 

Commenting on the achievement, Mrinal Dasgupta- Founder, Four Quarters said, “We are privileged to be working with the Dainik Bhaskar Group. We intend to create noticeable ads for dainikbhaskar.com and help the brand scale new heights.”

 

On the selection of Four Quarters, Gyan Gupta, CEO I Media Corp Ltd said, “We are extremely pleased with the creative’s of Four Quarters; we find their approach very thorough and insightful. The right mixture of creativity and strategy in Mrinal’s work is so good that we didn’t hesitate in choosing them as our creative partner. We hope to move forward with a lot of activities.”

 

Kaustuv Chatterji -Marketing head, IMCL, said, “Dainik Bhaskar is the No 1 Hindi website.  Strong content per se has always been our forte. We provide global standard content in a localized format.”

 

Kaustuv added that Four Quarters understood the brand/ product needs and executed them in a unique manner. Providing deeper insight, he said, “Four Quarters aligned themselves with the overall ethos of our thought process. It shaped our visualizations effectively. This is clearly evident in all the creatives that they have designed so far. “

 

Talking about the creatives that have been designed Kaustuv said, “The creatives are extremely contemporary and global in nature. In the Hindi heartland, it offers something new and exciting.”