FOX Crime all set to bring home the biggest crime mystery; Launches innovative and engaging awareness campaign!

Brush your magnifying glasses and don your investigative hats as FOX Crime brings home the biggest crime mystery for you to solve! A one stop destination for crime entertainment in the country; FOX Crime is all set to launch an innovative, and engaging awareness campaign releasing on 25th August across all leading television networks in the country. Crafted and executed by Ogilvy & Mather, the campaign will give a unique opportunity to viewers across the country to solve a crime mystery using a series of clues on digital. The objective of the campaign is to create awareness for the channel amongst core TG and further excite and engage them in a truly innovative and one of a kind manner. Outdoor, Radio and Print are also used to build the buzz.

The campaign titled "The Photographs Case' is derived from the insight that human beings tend to have the basic instinct to understand, analyze and solve the mystery behind the unknown before it is solved for us. Therefore, crime content is extremely engaging for viewers as it allows them to become a part of the crime investigation. Fox Crime invites everyone to invoke the detective in them & be part of the investigation

The campaign will comprise of three 30 second films firming up as different outcomes to a major crime mystery. These films would have 3 lead characters playing the victim, the murderer, and the accomplice. Each of these 3 characters would be suspected of one of these roles in every film, therefore confusing the end viewer as to who is the real victim, the real murderer and the real accomplice. The films would be released across the relevant STAR network channels and will invite viewers to try and solve the crime mystery by identifying the characters. A 3week period from the date of launch of this campaign (release of the 3 films) would be given to viewers to solve the mystery on www.foxcrimeindia.com. 5 lucky winners to solve the case within 3 weeks from its launch will win a chance of their lifetime with a 2N/3D all expense paid trip to the Museum of Crime & Punishment in Washington D.C.!!!

Post this, Fox Crime will release the final 60 second film, revealing the actual crime mystery showcased in the 3 films. The entire campaign has been shot in Prague and would surely enthrall audiences across the country, keeping them on the edge till the actual reveal is out. As an icing on the cake, one of the lead characters is Miss Slovakia-Internet and amongst the top 10 finalists of the Miss Slovakia pageant in 2010.

Speaking about the channel's new marketing endeavor, Jyotsna Viriyala, Vice President, Fox International Channels, said, "Crime and Investigation is one of the most highly consumed genres. This genre engages people in a way that few other genres do. So what better than to launch with a campaign that is as engaging as the genre itself!"

The channel has an exciting line-up of new shows including international crime productions CSI Series, 1000 Ways To Die, Kadabra, Psych,Monk, Dexter and many more. FOX Crime targets audience group of SEC A, 15- 35 years old, both male and female across key metros.

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