Fox Networks Group India consolidates creative duties with Cheil India
Continuing its winning streak by adding another significant win to its client portfolio, Cheil India has recently been appointed as the Agency on Record for Fox Networks Group India’s flagship channel brands – National Geographic Channel and Fox Life. Cheil had earlier handled a part of the Fox Life business.
The account was awarded to Cheil after a robust multi-agency pitch.
Commenting on the win, Shiv Sethuraman, Group President South-West Asia Cheil, said, “We are extremely delighted to partner with Fox Networks Group in India. As we take our relationship to the next level, we aim to drive two of the most incredible brands a notch higher. The win is testimony to our passion and commitment to deliver good work. Looking forward!”
“We are excited to have Cheil join us on the journey to further strengthen our two global brands in India. Creativity and communication play an important role in the broadcast business, and Cheil India’s integrated approach coupled with their understanding of our brands made them the perfect partner to steer our creative mandate,” said Swati Mohan, Business Head – India, Fox Networks Group.