FOX Traveller partners with Dharma productions' Yeh Jawaani Hai Deewani!
Fun journeys, adventure and now a bit of spicy filmi tadka! India’s leading travel and lifestyle channel FOX Traveller is all set for a Bollywood rendezvous with Dharma Productions’ Yeh Jawaani Hai Deewani starring Ranbir Kapoor, Deepika Padukone, Kalki Kochelin and Aditya Roy Kapur. Releasing on May 31st 2013, the movie will see Ranbir playing a charming travel buff Bunny, who is a FOX Traveller videographer. Bunny is a dreamer, a wanderer who has a hunger for travel and exploring the world. Ranbir’s character resonates with what FOX Traveller stands for - He revels in randomness- UN planned trips, UN prepared quests and UN expected twists- his journey is fun!
As a part of this association, the FOX Traveller crew travelled with the Yeh Jawaani Hai Deewani team to destinations like Manali, Mumbai, Udaipur and Paris to capture the exhilarating filming moments of the movie.
Also, FOX Traveller has launched an interesting social media initiative on Facebook. In this contest, Bunny aka Ranbir Kapoor invites viewers and fans to share their fun/spontaneous/crazy/memorable travel stories. He will then select the best travel stories, which will be showcased on FOX Traveller. Viewers can participate by logging on to www.facebook.com/foxtraveller.
Speaking about the association, Debarpita Banerjee, Vice President - Marketing, FOX International Channels says, “Yeh Jawaani Hai Deewani celebrates the values FOX Traveller embodies: a fun journey that celebrates the mundane, where friends sit back and enjoy what life has to offer. Our association with Dharma Productions was a natural progression as we saw synergies in our content and what we epitomise- Life’s ordinary moments that are memorable. Ranbir Kapoor plays Bunny who is a FOX Traveller videographer bitten by the travel bug who rejoices every moment of his life”.
Ranbir Kapoor says, “My character Bunny is someone every traveller desires to be. He is carefree, has a passion for adventure and wants to capture every moment of his journey. The association with FOX Traveller has been great- their team travelled with us and we bonded as travel enthusiasts.”