FOX Traveller strengthens regional outreach with the launch of Bangla feed
Commenting on the launch, Debarpita Banerjee, VP - Marketing, FOX International Channels said, "Bengalis love the good life- full of food, music, art, travel- and we have plenty of glimpses of this kind of a lifestyle on FOX Traveller. The channel believes that only showcasing destinations are passÃƒ© and unfolds stories that make a journey beautiful and fun. And now the bangla feed will enable us to capture the lyricism of this language and build it into our content, bringing it closer to the audience."
Presently the channel leads with a 47%* share in the market and is confident that with this launch FOX Traveller will be able to reinforce connect with Bengali speaking audiences. The channel will now be available in Bangla, along with Hindi, English & Tamil across all DTH platforms and through and cable network operators. Viewers will be able to choose their preferred language through the remote control.