FoxyMoron and Chingles launches The Greatest Of All Pranks

Keeping up with rib-tickling traditions, FoxyMoron, the full-funnel digital creative agency, part of Zoo Media Network and Chingles' launched their annual April Fools' Day campaign #ChinglesGetsTheGOAT. Chingles, the popular gum brand from DS Group, has been known for its epic pranks since its launch in 2013. With their innovative ideas and fresh approach, Chingles has become a brand that always delivers the most unforgettable and hilarious pranks. This year, they broke all bars of pranking with their most legendary campaign.

In the weeks leading up to April Fools' Day, Chingles built anticipation by dropping hints about a partnership with the "Greatest of All Time" (G.O.A.T.). Through clever social media posts featuring the initials S.K. and engaging content that encouraged people to decode which famous athlete or celebrity it could be, Chingles sparked massive speculation and buzz.

On April 1st, the big reveal finally arrived: it was a real-life goat named Sparky Khurafati (S.K.). Chingles then shared a video on Twitter and Instagram showing how they pulled off the hilarious prank, which garnered a warm reception from people who retweeted, responded, and appreciated the ingenuity of the campaign.

The #ChinglesGetsTheGOAT campaign was created and executed by the creative team at FoxyMoron, and it was a resounding success. People from all over the country laughed and shared their reactions on social media, finding joy and levity in the playful spirit and sense of humor of Chingles. This was a much-needed relief during these challenging times.

Mr. Arvind Kumar, General Manager Marketing, Dharampal Satyapal Foods Ltd. said, "At Chingles, we take pride in our reputation for pranking and this year's campaign was our most epic yet, thanks to the brilliant minds at FoxyMoron. We wanted to surprise and delight our fans with something unexpected, and the #ChinglesGetsTheGOAT campaign did just that. It's amazing to see how people from all over the country joined in on the fun and shared their reactions on social media.

Commenting on the campaign Alin Choubey, Business Head- North FoxyMoron said, "We are thrilled to have worked with Chingles on this campaign, and it's been an incredible experience collaborating with such an innovative brand. The idea of using a real-life goat named Sparky Khurafati was a stroke of genius, and we're glad that people enjoyed it as much as we did. Humor has the power to bring people together, and we're proud to have helped spread joy and laughter through this campaign.

Chingles has long been recognized for its lighthearted and playful nature, consistently bringing laughter and joy to its loyal fans through a variety of campaigns and initiatives. Whether through practical jokes or whimsical stunts, Chingles remains committed to entertaining its audience and maintaining its reputation as the ultimate prankster.