Franklin Templeton, India's first MF brand to feature on Facebook Studio!

World renowned mutual funds brand, Franklin Templeton is now India's first mutual fund brand to be featured on Facebook Studio.

Headquartered in USA, Franklin Templeton has offices in 30 countries and offer investment products in 150 countries worldwide. They are one of the leading investment management organisations in India and on Social Media, having managed to secure leadership in the social media space through their presence on various platforms like Facebook, Twitter, YouTube and LinkedIN. In terms of engagement, Franklin Templeton is the largest financial service brand in the social media space.

To add another feather to their caps, Franklin Templeton's Children's Day campaign has now been featured in Facebook Studio. Facebook Studio is known to feature campaigns from leading global brands like Pentacle, Nissan, Ogilvy, etc. Franklin Templeton's CSR initiative with the Children's Day campaign ran through the month of November in 2012 and focused on highlighting the work Akanksha Foundation is doing towards the development of under privileged children. 

Social Wavelength drove the entire campaign on Facebook and a call to action 'Is there a Teacher in you' was pitched. Akanksha received an overwhelming and encouraging response through the special app that was development on their Facebook page.

In the duration of the campaign, Franklin Templeton's Facebook page fan base increased to 20,446 and the likes hiked to 28,086 through 23 customised posts, images and stories.

Speaking on behalf of Social Wavelength, Mihir Karkare, Co-founder and VP, Social Wavelength said, “Children's Day was a brilliant initiative by Franklin Templeton and we were pleased and honoured to take it to the next level. We are thrilled that the campaign has now been featured in Facebook Studio. The fact that the campaign has received such accolades in the social media space proves that a brilliantly executed innovative idea can create a social media success story.”