Franklin Templeton Investments (India) flagged off a new story-telling video campaign titled 'The Marathon of Life' to educate the masses about the similarities between running a marathon and being a good investor.
Capitalizing on the ever-growing running culture, 'The Marathon of Life' features six everyday marathon heroes who go about doing the ordinary in an extra-ordinary way. The theme of each video is similar to the quality an investor needs to possess for investing in Mutual Funds.
Juzer Tambawalla, Head - Marketing, Franklin Templeton Investments - India, said: "Everyone loves a good story. The idea is to use the story as a metaphor to drive an important message.”
Balaji Vaidyanathan, Deputy Head - Marketing, Franklin Templeton Investments - India, added: "Through 'The Marathon of Life' we are celebrating stories of human triumph. These videos seek to highlight some of the key qualities that investors should possess to reach their financial goals.”
The campaign is spearheaded by Mumbai based Digital Agency Mirum India Pvt Ltd, a WPP group company. Mihir Karkare, EVP, Mirum India said "Stories move people. They can change behavior and help inculcate new ones. These special stories will help teach and educate people on how to be a good investor."