FreeCharge and Delhi Dynamos partner for ISL

FreeCharge, the Online Mobile recharge company, has been named as the presenting partner for Delhi Dynamos, one of the eight teams in the recently-launched Indian Super League. Delhi Dynamos is one of the hottest teams in the league and is led by the legendary Alessandro Del Piero. The association was activated by MEC and GroupM ESP.

ISL, Delhi Dynamos and its exciting line up of players present a terrific opportunity for FreeCharge to engage with its user base. This association will be leveraged on the Digital platform and other channels through a series of social media contests and sweepstakes and lots of other engaging content. The contests will run for the complete season which ends in December.

A thrilled Alok Goel, CEO, Freecharge said, “As a young and aspirational brand, associating with football was a natural fit for us. We are happy to contribute our bit for the promotion of 'the beautiful game' in our country. Delhi Dynamos is an exciting team and we hope this turns out to be a mutually beneficial partnership.”

Delhi Dynamos, owned by DEN Networks, are the first football team to hail from the nation’s capital.

Sharing further details, Sidhraj Shah, Head, Brand Activation, MEC India added “FreeCharge as a young vibrant brand has already struck a fantastic chord with the youth. Given that football is the ultimate water-cooler sport amongst youth, this association between FreeCharge and Delhi Dynamos is a perfect match”.

FreeCharge is a unique concept where customers can recharge their prepaid, DTH or data cards subscriptions practically for free - because they get equal-value discount coupons from big brands such as McDonalds, Costa Coffee, PVR cinemas, Cafe Coffee Day & a lot more.

GroupM ESP specializes in evaluating, negotiating, developing, activating and measuring strategic content platforms & partnerships around movies, music, sports, live, celebs, characters & causes. Uniquely positioned at the intersection of the media and the sports & entertainment industries, our teams’ focus is on developing innovative content strategies and solutions with a digital core that embed our clients and their brands in consumer passion points through multimedia leverage and multifaceted partnerships.