Freecharge is fastest growing digital payments app: Nielsen study

Nielsen Informate Smartphone Panel data shows that Freecharge is the fastest growing digital payments app in India. As per data released, the reach of the Freecharge app grew from 17% to 30% in the period October 2015 to April 2016. This is the highest growth in app usage for any payments app in the country.

 

Freecharge also emerged as the most engaging app in the category with the average time spent on the app per month increasing from 28 Minutes to 55 Minutes in the period October 2015 - April 2016. The other large player in the segment grew incrementally from 52 min to 56 Min in the same time period and has seen usage time starting to decline since December 2015.

 

Commenting on the Nielsen data, Govind Rajan, CEO, Freecharge said, “Our growth is driven by our superior user interface. We understand that consumers are loyal to the experience and our single-minded focus is to provide the best user interface at all times. The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers. We are confident about growing even faster and we are now within striking distance of the No. 1 spot in the payments ecosystem.”

The Nielsen Informate mobile insights are gathered through a smartphone panel which captures the actual app usage data of the users on a daily basis.