FREED strengthens its leadership team

Commenting on the appointments, Ritesh Srivastava, Founder and CEO, FREED, said, “As we envision to break the stigma surrounding debt in the minds of Indian consumers, it is imperative for us to provide them a platform which is easy to use and something they can trust. Alok’s and Rajiv’s tremendous length and breadth of experience across in creating corporate strategies for financial services, consumer, and enterprise companies, as well as their deep technical expertise will aid us unlock new doors to make debt relief in India more humane and borrower centric. With minds like Alok and Rajiv in our team now, FREED is enroute to build a never seen debt relief platform for consumers.”

 

An alumnus of IIT Madras and NIT Bhopal, Alok brings in over 24 years of experience in the technology industry. Having worked in markets across continents, including the US, Singapore, and India, at FREED, he will be spearheading the technology initiatives, innovation and product management. In his previous stints, he was instrumental in building highly productive teams comprising talented software engineers to deploy architecting, designing, and developing high-volume internet websites, distributed systems, and enterprise software for organizations like eBay, Citigroup, Guardian Life Insurance, CSC, and Compuware, amongst others. Alok is also a certified SCEA (Sun Certified Enterprise Architect) and PMP (Project Management Professional by PMI). 

 

“Technology till date has been utilized to enable easy access to credit. However, no one ever thought about to how to leverage it for the consumers who are deep stuck into it. Hence at a time when millennials and GenZs are figuring out ways to break the debt trap, I am thrilled to join FREED in this journey. As an organisation that is striving to make an impact on the finance and credit ecosystem, its unique approach to provide relief to borrowers from debt makes it an exciting yet critical proposition to work for. I look forward to doing my bit towards making India’s 1st Debt Relief Platform,” said Alok Sharma, CTO, FREED.

 

On the other hand, Rajiv Indimath’s mandate as Chief Strategy Officer will be to build upon FREED’s strategic capabilities to further enhance its value proposition and market leading reputation. He will be responsible for leading the strategy across critical areas including growth and investment strategy, business performance, organizational effectiveness, and promote the company’s development strategy. An alumnus of IIM Calcutta and Narsee Monjee University, he is an adept professional with over 10 years of experience in building corporate strategy across organizations like McKinsey and Citibank.

 

Commenting on his joining, Rajiv Indimath, CSO, FREED, said, “As FREED strives to get consumer out of their debt, it is critical to not only provide them the best solution but also make offer a win-win situation for the creditors. I believe that with my diverse experience, I could help the company make right decisions and provide innovative solutions to assist business transformation and implement growth strategy. Hence with company’s objective of elevating the collection efficiency for the creditors, I am excited to join the company and look forward to working with the amazing set of individuals.” 

 

With the above-mentioned appointments, FREED has strengthened its indomitable leadership team comprising of Founder & Chief Executive Officer - Ritesh Srivastava, Chief Marketing Officer - Romy Walia, Chief Growth Officer - Jitin Madan, and Chief Operating Officer - Kapil Joshi, alongside Chief Technology Officer - Alok Sharma and Chief Strategy Officer - Rajiv Indimath. The leadership team at FREED continuously strives to re-imagine the company’s place in the nation and transform the organization live up to a more ambitious purpose.