Fremantle Media is the first to launch a Digital Talent Hunt

In a recent event in town, Fremantle Media launched India's largest Digital Talent Hunt in association with Zenga TV & One Digital Entertainment. Fremantle Media which is best known for producing International brands like Indian Idol and India's Got Talent have partnered with ZengaTV, India's largest Mobile video streaming service and One Digital Entertainment the largest YouTube MCN of India to announce the launch of this show.

A first of its kind, the Digital talent hunt is where the audience will be judging who is the next big Digital Superstar. The show is presented by Amazon.in, powered by Gionee in association with RedFM.

The show intends to have a power packed digital presence with non-stop auditions, non-stop opportunity, 24*7 content and non-stop fun. This digital show will be backed by radio and print. The inauguration saw an act by Atul Khatri (stand up comedian and winner of CEO's got Talent - 2014) and Swaroop Khan (singer, Tharki Chokro from PK). The event also saw the presence of singers like Salim Merchant, Anu Malik, Vishal Shekhar and Producer & Direcor Anubhav Sinha. All of them prasied the idea of this show saying that anyone show their real talent without the fear of facing an audience. They can be themselves.

The journey will be a 14 week journey which will search for Digital Superstars where Musicians, DJ's, Comedians, mimicry artists, dancers, contortionists, jugglers, singers, acro gymnasts and many more across all ages are welcome to participate. Indiasdigitalsuperstar will begin auditions from 19th January and will culminate with a finale in May. The winner will be given a contract worth Rs.20 Lakhs from Fremantle Media and One Digital.

Auditions will span across 13 weeks and in the 14th week is the grand finale. This platform (portal) will encourage participants to upload multiple videos of the talent that they wish to showcase, and will be judged by the audience through the number of views and likes across YouTube, ZengaTV and Facebook.

In light of the launch of this event, Anupama Mandloi, Managing Director, Fremantle Media India said, "After the super success of Indian Idol, India's got Talent, we at Fremantle are delighted to launch a platform that will be accessible to everyone with internet access. Given that India is a priority market for Fremantle Media and a popular destination for many of our hit international brands we want to continue driving our strategy of aggregating talent across media with India's Digital Superstars. We have been instrumental in sourcing, discovering and unleashing talent across television and this is the obvious next step for us to take the talent hunt to the internet which is a world unto itself."

Manish Kalra, Director Integrated Marketing, Amazon.in says, "The digital medium democratises opportunities and choices and enables easy access to them for everyone like no other medium. We are very excited to be a part of India's Digital Superstar and support this effort to celebrate the immense talent that is waiting to be discovered.

Shabir Momin, MD & CTO, ZengaTV & OneDigital adds, "The youth today is hungry for exciting and engaging content and India's Digital Superstar is an opportunity where every moment will count and adrenal will be on the high. This gives everyone a chance to showcase talent from anywhere in the world and be the next start in this world which has no boundaries."

Arvind R Vohra, India Head - Gionee Smartphones said, "Digital as a platform is connected to the youth of this country. IDS as a digital platform is the first in the country which creates the opportunity for the youth to showcase the talent and get recognized. We at Gionee are proud to be associated with IDS as this allows the youth to follow their passions and this has got a great synergy with our brand as we also want our consumers to follow the passions ans we help them as an enabler for it." By Archit Ambekar | Twitter: @aambarchit