FreshMenu’s ‘Earn your Lava’ campaign goes Viral

FreshMenu have recently launched their Sugar-Free Lava cake in a jar with their ‘Earn your Lava’ campaign. The concept behind the campaign is to earn a guilt free dessert post your workout.

What is the “Earn your Lava” campaign”?

Launching their Sugar Free Lava Cake in a Jar, FreshMenu issued a fitness challenge, where they are giving away 50 jars to those who take up the #30PushUpChallenge!

What you have to do?

Consumers have to post a video of them doing 30 pushups, tag 3 of their friends to participate and earn their free Sugar Free - Lava Cake in a jar.

The challenge has amassed a viral storm across social media and have received over multiple entries. Patrons of FreshMenu have been sharing creative and different variations of their Pushup videos to earn their Lava. The campaign has received over 700 plus number of entries and still going strong.

Commenting on the campaign, Rashmi Daga, Chief executive Officer and founder of, said "The whole concept behind creating this campaign was to kickstart a fitness movement where our consumers would have to earn their guilt free treat. Here at FreshMenu we are always trying to find creative and exciting experiences to engage with our audience to express their love for food"

Go Ahead Earn that Lava.

Available on



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing