banner image banner image
 

#FriendsReunion trends; show delivers 1 mn views for ZEE5

According to media reports, Friends Reunion which aired on OTT platform ZEE5 on Thursday recorded over 1 million views in less than seven hours of its digital premiere in India. Friends Reunion is an unscripted special that brought the cast of the show together after 17 years when the show ended in 2004. Globally, Friends Reunion was launched on HBO Max and WarnerMedia reportedly paid $ 425 million to acquire the streaming rights for the show as HBO MAX was launched. The show has made a huge splash on social media as well. 

Amit Goenka - President, Digital Businesses & Platforms, ZEE said, “We at ZEE are extremely delighted to note the roaring response that ‘Friends: The Reunion’ received on ZEE5, by amassing 1mn+ views and counting from across the Country. We feel extremely proud to have played a part in understanding and serving the cult-loyal audience of the show, by seamlessly streaming it across millions of screens. Consumer delight and seamless user experience have been an integral aspect of our approach across platforms and this step reinstates our commitment towards our viewers and partners. As the Country’s youngest OTT platform, ZEE5 will continue to win hearts, not just in India, but across the globe. We remain committed to delivering compelling content that caters to the consumers’ unique tastes and preferences and enhances the value for our partners. We will continue to augment our offerings with a bespoke catalogue of premium and original content for audiences in India and across the globe.”

Social Media Reactions

Brand Engagement

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing