From Digital to Print: Firstpost widens reader base with weekly newspaper
After establishing itself in the digital space, Network18's Firstpost launched the print extension of its news and media website on Republic Day under the same brand name. The weekly paper seeks to deliver high quality, in-depth news reportage in print format.
Priced at Rs 8 (Rs 421 for 52 issues), the weekly newspaper will be delivered every Saturday to the doorstep of readers in Mumbai and Delhi to begin with.
Tailored by acclaimed designer Jacek Utko, the publication has a clean layout and high pictorial quality. Utko has changed the face of some of the world’s most read newspapers and has won accolade for ‘World’s Best Designed Newspaper’ four times.
The team behind the newspaper is a versatile mix of journalists helmed by BV Rao (Editor) and Praveen Swami (Group Consulting Editor), who will be supported by a vast fleet of reporters. International and Indian columnists will lend their insights to the newspaper keeping the outlook on current affairs fresh and varied.
The paper plans careful exploration and detailed coverage that will breathe life into stories and compel readers not to just skim over the headlines.
News on Firstpost will solely focus on India politics and culture deep diving into minutiae of coverage to bring out the richness and complexity of topics that will always be part and parcel of public discourse. The content will be a mix of hard and soft news that will include genres like high culture and sports. The 20-page newspaper hopes to unpack and declutter all issues that impact our public space and will add layers to the ongoing conversation.
Coming back to design and layout, the paper has taken best practices from digital and beautifully adapted them to print. Intermixing of detailed stories with snippety content provides the desired relief both in terms of readability as well as design. Paper quality is rich and glossy.
Most recently, the Network18 Group partnered with Ola Cabs to strengthen their marketing efforts.