Frooti roars for Chennai Super Kings as its Official Pouring Partner
Frooti, today announced the launch of its multi media campaign with the beginning of a Thunderclap activation on Twitter as the Chennai Super Kings begin the road towards an IPL Championship in 2018. The activation will be a part of the brand’s association with the Chennai Super Kings as its Official Pouring Partner.
Fans can be a part of the activity by signing up for the Thunderclap through the Frooti social media handles. Upon signing up, the Twitter users will be a part of the Thunderclap that will be released on 7th April as the team gets ready for its first match of the tournament.
The Thunderclap will be a part of a multi media campaign for the association that will see extensive activations on digital media, OOH and in-store activations. As part of the digital activations many fans will also get a chance to see their favorite team in action at the M.A. Chidambaram Stadium. In stadium, all visitors will have a chance to enjoy Frooti as they catch the match while across Tamil Nadu, fans shall be able to show their support for the team by purchasing limited edition CSK packs available in 160ml Tetra Pak, 300ml PET, 600ml PET and 2.25 Litre SKUs.
“Frooti reflects the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality while also being innovative and creative,” said Mr KS Viswanathan, CEO, Chennai Super Kings. “It gives us great pleasure to have as our Official Pouring Partner a mango drink that has been a part of the growing up years of three generations of children across the country and with many more to come.” Mr Viswanathan added.
Speaking on the association, Ms. Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “The Chennai Super Kings have always been one of the marquee teams of the IPL and its resonance with the fans is similar to the connection Frooti shares with its consumers. Frooti will drum up support for the team as it makes its comeback into the IPL and takes on the challenge of becoming champions once again.”
Join the Frooti Thunderclap for the Chennai Super Kings at https://www.thunderclap.it/projects/69310-roar-for-csk