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FTA channel Star Sports First to go on air on DD Freedish from July 21

Close on the heels of its regional foray with the launch of Star Sports 1Tamil, Star Sports has now launched India’s first private free-to-air (FTA) sports channel, Star Sports First. The channel will go on air on July 21, 2017 on DD’s FTA DTH platform Freedish. This will allow sports fans and enthusiasts to watch their favourite sports, in Hindi, without paying any subscription fee.  

Besides a rich funnel of sports content, the channel will also air Vivo Pro Kabaddi League Season 5, which will begin in Hyderabad on July 28, 2017. In addition, the channel’s programme calendar will also include BCCI domestic cricket tournaments, domestic football tournament, etc. 

A Star India spokesperson said, “Television penetration in India has grown exponentially. We recognise that there is a very sizeable subset of this universe that is not on conventional pay TV. In FTA content that they have access to, sports content is mostly absent and only sporadically available. It is our belief that there is, however, an eager appetite for it and that is the reason to launch Star Sports First. We believe tens of millions of fans will be created for many different sports offerings through our content bouquet.” 

The launch of Star Sports First is supported by a 360-degree marketing campaign, ‘Star Sports First, Aana Hai First’, which includes television, radio, OOH and on-ground activations. 

A TVC has been launched with former Indian captain Mahendra Singh Dhoni asking “Kya aapki life se sports action missing hai?” The TVC, which captures the essence of the launch of the FTA channel, runs fans through a diverse range of sports that will now be accessible on the Star Sports First channel. 

Star Sports First ad:

The Star Sports network, with 11 channels, broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council, Board of Control for Cricket in India, Cricket Australia, England & Wales Cricket Board, and Asian Cricket Council; Pro Kabaddi; Tamil Nadu Premier League; the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation events, Premier Badminton League; Hockey India League; Ultimate Table Tennis (UTT); Formula 1; Wimbledon, The French Open and US Open.

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