Fujifilm India’s Friendship Day Campaign kicks off today
On the occasion of friendship day, Instax, Fujifilm India Private Limited, is coming up with a campaign “Friends That Grow Together” to celebrate timeless friendship. The campaign will focus on acknowledging and recognizing the friendship that we make from all walks of life. The contest will kick start from 22nd July till 1st August 2021.
The campaign aims to highlight the bond of friendship that we make as we grow older and meet new people and make new friends all along. The campaign focuses on unravelling different chapters of friendship that one shares with people, that we meet and bond in our life from our best friend to a work pal. The emphasis is on different types of friendships that have grown overtime on a personal and professional level. The campaign will perfectly portray how friendship day is the right time to include Instax in your gang and relive the cherished memories through physical films. This engagement campaign will go on all the social media platforms including Linkedin. The communication and tonality of the campaign will be fun, quirky, and celebratory.
Commenting on the campaign, Kunal Girotra, Head of Division: Image Capturing, Instax Fujifilm India. Said, our “Friends That Grow Together” The campaign resonates with our brand Instax celebrating relationships that are unforgettable and priceless in our life. This campaign aims to make this friendship day memorable for you and your dear friends. Through this campaign, we are raising a toast to the friendship that multiplies happiness, reduces our misery, doubles our joy, divides our grief.
About the contest
Ø The Friendship Day contest will go live on the 20th of July 2020, first on Instagram and then periodically on other social media platforms.
Ø People will be asked to share their best memories with their chuddy-buddies (childhood friends) in the form of creative/ quirky reel on Instagram)/ video -(Twitter/LinkedIn/Facebook) and tag their best friends in the same to get a chance to win a mini 11 gift box for their friends.
Ø There will be three Friendship Day contests in the first week on Instagram, Facebook, and Twitter on 21 July, 24 July, and 26 July respectively.
Ø The winners will be announced after 24 hours of the contest closing.
Ø On the first of the second week, the contest will be live on all the social media platforms (Instagram, Facebook, and Twitter) simultaneously.
Ø Out of every one, two contestants will be the winner. The winners of the friendship day contest will be announced on the day of Friendship Day on August 1, 2021.
Ø Instax will give away mini 11 gift boxes to all the friends of the winners tagged on the video/reel. The participants can also choose the color of the mini 11 cameras they want to give to their friends.
Ø The winners will be determined based on the maximum number of likes and views in the comments.