Fujifilm India unveils digital Campaign X-Stories of India
Fujifilm India Private Limited, a pioneer in imaging technologies, organised a multi-city campaign ‘X Stories of India’ in association with India Film Project to explore India in frames like never before. With this campaign, the brand aims to encourage young millennial vloggers to unleash their video-making skills through innovative content that will be exclusively showcased and promoted on Fujifilm’s social media platforms.
The campaign is in line with the brand’s commitment to foster collaboration and build a community of X Series photographers. Shot exclusively on Fujifilm’s cutting-edge mirrorless innovations - the X-T200 and X-A7, the cameras beautifully capture the corners of India with crystal clarity and unseen stories. Organised in association with Indian Film Project, the collaboration is to encourage potential vloggers, beginners and Vlogging enthusiasts to create engaging content and showcase their creativity and talent.
Elaborating about the product, Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “In today's social media dominant world, content is king, and the demand for digital content consumption has skyrocketed. At Fujifilm India, our endeavor is to build the largest community of X Series photographers and establish a solid space for them to showcase their creativity. With this campaign, we wanted to acknowledge the artistic expression of the millennial Vloggers and constantly look towards improving their film-making experience.”
With a vision to celebrate India through 15 creators and filmmakers, the campaign focuses on capturing how a camera that appeals to the culture showcases cities of India in the most awe-inspiring way under a minute. 15 forthcoming videographers were shortlisted to shoot the charm of their childhood streets, the markets they loved, their people, the spaces that tell a story, the food that tastes better than heaven and the landscape which smells like the spirit of the city they call it home.
Through this partnership, Fujifilm India and India Film Project have offered an engaging platform to the Vlogging community that can express and showcase their artistic creations. The participants have exhibited the picturesque views of each region of the country ranging from the scenic beaches at Goa to the streets of Pune, the hustle-bustle of Mumbai to the rush of the Ranganathan in Chennai.