Fujifilm Instax announces Women’s Day campaign #WomanOfMyOwn

Fujifilm India Pvt. Ltd., a pioneer in imaging solutions and leader in instant cameras, has launched a special social media campaign titled #WomanOfMyOwn to celebrate the journeys of some of India’s leading women content creators. An initiative on Women’s Day, Fujifilm Instaxwill tell the stories of women who showed courage and grit to chase their dreams. This will be done through short videos, aimed to encourage their spirit and inspire others on Women’s Day.

The brand has shortlisted 5 remarkable creators from categories including fashion, lifestyle, travel and art. The journeys of creators Naina Modi, Himadri Patel, Jhanvi Bhatt, Urvi Pawani and Lavanya will be showcased through 60-second videos that will include key moments and milestones that they have witnessed over the years. Fujifilm Instax will post this on their Instagram handle, in line with Instax’s ethos of capturing memories instantly only to save them forever.

Besides this, the creators will also be expressing themselves through creative videos related to their areas of expertise such as traveling, dancing, fitness, cooking, or other forms of art, using the hashtag #WomanOfMyOwn and tagging Fujifilm in their posts. This activity will highlight their journey of becoming a woman they are truly proud of.

Speaking about the campaign, Mr. Arun Babu, General Manager, EID, Optical Devices and Instax Division, Fujifilm India, said, “Women have broken biases, challenged societal norms and chosen unconventional, bold paths for themselves regardless of what society has thought or spoken about. This campaign is part of our efforts to recognise and salute women who have been relentless forces to reckon with and chosen their passion. They dream unapologetically. Here’s to the spirit of all women!”

Recently, Instax also introduced a limited-edition Cupid Box for Valentine’s Day and partnered with leading online creators to celebrate the spirit of love.