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Fulcro appoints Brijesh Parmar as Executive Creative Director

Brijesh Parmar will now lead the Art team at Fulcro, and has been appointed as Executive Creative Director – Art in the organisation. With 3 Cannes Lions and multiple international design awards under his belt, Parmar brings 15 years of wide experience in creative communication. He was one of the brains behind some of the most enthralling campaigns such as Saregama Carvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs, KenStar, and Red Chief, to name a few. The current gamut of brands under his purview include Bajaj Electricals, Asus Mobiles, Hero, Morphy, Pearson Education HDFC Bank, Aristocrat luggage and Anchor by Panasonic.

Commenting on Parmar’s appointment, Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “It is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.”

Speaking about his association with Fulcro, Brijesh Parmar said, “I am happy to come on board Fulcro and head the design and creative team here. Design thinking and creativity are the highlight of all ad campaigns today and an important aspect of the digital market. I hope to bring in more value add to the process at Fulcro with my experience, and look forward to a creative and fruitful association with the team going forward.”

Over the years, Parmar’s work has won top honours at over 25 awards, including Cannes Lions, New York Festival, Andy Awards, Spikes Asia Advertising Festival, and AP Ad Fest – across all marketing communication verticals – print, radio, TVC, BTL & outdoor, as well as digital.

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