Fulcro launches Center of Excellence for WhatsApp for Business API

Fulcro, one of India’s leading Martech companies, has been at the forefront of developing a range of business solutions using social media and messaging platforms over the last five years. The company has taken the tradition forward by foraying into WhatsApp for Business API based solutions for the industry.

Fulcro is one of the few global companies with expertise in integrating with the WhatsApp for Business API directly. It may be noted that very few companies have been given direct access to the WhatsApp for Business API by Facebook. Most are using aggregators to send and receive messages using WhatsApp. Fulcro has used its expertise to build a suit of solutions that it is rolling out to clients across industries on a SaaS Model based on pay as you go.

Speaking about this, Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “We understand that the WhatsApp for Business API is very new and companies have still not understood the power of the platform in enterprise wide use, that can improve efficiencies, reduce costs and provide greater customer engagement thus delivering amazing ROI. To make it easy for brands to get on to the platform we have made the solutions extremely cost effective as well as removing the setup cost completely when clients sign up for a one-year contract with us. Our ready solutions cover B2C, B2B and internal stakeholders and clients can go live in under seven days with no upfront cost.”

Fulcro’s center of excellence has a team of solution architects, developers and customer experience designers who are specialists at using WhatsApp for enterprise grade solutions. Clients can choose from the ready to deploy solutions or build completely bespoke solutions as well. Some of the business solutions that Fulcro has rolled out.

Consumer Promotions

Enable on pack, back of label, cash back and other consumer promotions with Message to WhatsApp

Product Registrations

Scan QR on packaging and Warranty cards to let customers register products

Lead Nurturing

Collect leads through WhatsApp and nurture through the funnel to closure with bots and humans

Customer Service

Build easy customer service channel and lower support costs through self-service and human support

WhatsApp Commerce

Sell products using image recognition, Bar Codes and Product cards with WhatsApp P2M Payments

Payment Collection

Use UPI 2.0 features inside WhatsApp to collect payments for products and services sold online

Partner Engagement

Engage with Trade and employees through pull and push based communication and self service

Product Discovery

Deliver rich multimedia product information and demos to enhance product discovery and evaluation.

Fulcro is also building solutions for extending SAP and Oracle ERP to front line staff, Sales Force management system including reporting and market intelligence mapping, Offers and promotions discovery and many more.


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