FURLENCO launches world’s first furniture subscription UNLMTD

(A brand by Kieraya Furnishing Solutions), India's first and largest furniture rental company, today announced the launch of the world’s first furniture subscription service - “UNLMTD by Furlenco'' - an annual subscription service that offers customers all the furniture and appliances they want in one go and at one price. The company last week announced closure of its series D funding of Rs 1000 crore ($ 140 MN). 

With UNLMTD by Furlenco, the company has disrupted the Indian furniture industry and aims to change the way the category thinks of its offerings. Customers all over the world set up their homes in a progressive manner; adding furniture piece by piece, often compromising on the quality of life they have at the moment. UNLMTD allows them to break away from these staggered and compromised purchases and choose to subscribe to whatever they want at just one price. 

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UNLMTD gives people the power to get all the products they want - furniture and appliances - in one go. It currently offers two annual subscription plans - Premium and Lite, the fees for which are paid annually and work out to just Rs 4999 per month for 15 products and Rs 3999 per month for 9 products, respectively. This also means that customers now will have the power to set up their entire home by paying a one-time subscription fee and without compromising on

the range or quality of furniture. 

The subscription offers a choice of more than 150 products - designer furniture and appliances - that have been picked keeping in mind the functional and aesthetic needs of a home. It also comes with a flexibility of a 45-day window for customers to swap and try furniture till they make up their minds. As a yearly subscription, it will also give subscribers a chance to give their home a new look every year or upgrade their furniture as their life changes. The subscription service is currently available in Bengaluru, Mumbai, Pune, Delhi, Noida, Gurgaon, Ghaziabad, Faridabad, Hyderabad and Chennai. 

Ajith Mohan Karimpana, Founder & CEO, Furlenco said, “Over the years we have learnt that people set up their homes, step by step over months and years - because of the financial strain and the time and effort it requires. We wanted to come up with a way to ensure our customers don’t have to compromise on what they want at home or the quality of it or the cost. And that was the genesis of UNLMTD. 

Here is a subscription service that offers all the products you want at a one-time annual fee. Be it a sofa or a bed or a washing machine or a lamp, you can take everything you want. This is truly disruptive and I believe it will change how our consumers, how the category and the world itself looks at furniture. The funds we have raised will play a critical role in this journey and fuel us in building the right kind of furniture subscription model for modern India.” 

The Indian furniture rental industry currently stands at around $1-1.5 billion in India, which is expected to grow by $700-750 million by 2022-2023. Millennials and Gen Zs today are looking for options that offer convenience and flexibility while also offering good value for money. Furlenco understands this and has tailored its offerings keeping these generational needs in mind. Furlenco is leading the transformation in the space of furniture subscription and shared economy by reimagining B2C commerce and investing heavily in technology-first innovations. 

Furlenco offers furniture packages across all key categories, including living room furniture, beds, dining tables, study solutions, workstations, loungers, and much more. This expansive product catalogue is now available to UNLMTD customers at a fixed annual subscription amount, allowing them to pick and choose the combination of products that best suits their needs. Other than furniture, Furlenco also offers a host of appliances such as laptops, microwave ovens, LED televisions, washing machines, and has recently launched and expanded its services to renting two-wheelers, gaming consoles, entertainment and fitness equipment as well.