Furlenco partners with Dharma Productions for Badrinath Ki Dulhania

How many of you LOVE festive times? How many of you that live away from home get to replicate that same feel in your rented homes away from family? To change this rather dismal scheme of things, India’s pioneering online furniture rental company Furlenco has joined hands with Dharma Production’s forthcoming Varun Dhawan and Alia Bhatt starrer Badrinath Ki Dulhania to deliver a fun, engaging co-branded campaign. Furlenco will be rolling out multiple contests to engage their shared audiences. A  TVC has also been created jointly as part of the association that promotes the message of ‘celebrating life and adding color to it’. After the success of the Dear Zindagi partnership, Furlenco’s association with Holi's biggest movie release will drive home its message to young millennials; that they should cash in on the colorfulness of Holi by renting furniture for a 'vibRENT' home from Furlenco. 

Millennials of today have evolved in their spending priorities. They largely value experiences over ownership by spending more on travel, experiences and the latest gadgets amongst other things. For this globally-connected generation, the idea is to live free and to the fullest. While Badrinath Ki Dulhania with its young and invigorating cast is celebrating the zest of life, Furlenco makes it a reality for its customers, helping them to live the lives of their dreams by renting the furniture of their dreams.  Moreover, as Badrinath Ki Dulhania is mostly set in North India and the fact that Furlenco will launch in Delhi NCR around the same time as the movie's release, the partnership is expected to create more visibility for brand Furlenco.

Commenting on the campaign, Aishvarya Chanakya, Head of Marketing, Furlenco said, “We partnered with Badrinath Ki Dulhania primarily because the movie celebrates the idea of being happy, carefree and constantly making your life vibrant. One can decipher this message from its trailers, the peppy music and its scheduled release on the much-awaited festival of Holi. Moreover, both Alia and Varun are today's pop culture icons and their personalities resonate well with our target audience. Meanwhile, the movie’s release is also scheduled near our Delhi launch. This combination of all these factors made it a perfect partnership for us. We are excited to see our audiences’ response to it.”

Siddharth Kadam -Marketing Head, Dharma Productions commented, “Furlenco and Badrinath Ki Dulhania are two of the youngest and most fun brands of our times that are reaching out to the millennials. This campaign is the union of their belief that life should be celebrated and lived in the moment. Moreover, the flavour of the movie and its vibrant star-cast will closely resonate with Furlenco's customer profile.  This fun and engaging campaign will help us in grabbing the attention of every millennial and in encouraging a new approach to living life.”

As a part of the partnership, a few lucky Badrinath Ki Dulhania fans will get a chance to meet Varun Dhawan & Alia Bhatt, besides winning exclusive movie merchandise. By reaching out to every urban Indian on the move, Furlenco envisions creating a successful global name in the rental furniture service category and provide a seamless furniture rental experience to all its customers.

Link- https://www.youtube.com/watch?v=ZSKZUqfAge8