Future Consumer Campaign – ZUBAN PE EK NAYA ‘TAK DHINA DHIN’

Future Consumer Limited (FCL) is a forward-looking company dedicated to making products for the new generation of restless aspirers that constantly seeks something new. These modern Indian consumers have been aptly termed as the Fast Moving Consumer Generation; FMCG. And FCL understands what they are looking for. The company has created a whole new language of fusion product innovations, which will soon cater to anything and everything the Indian kitchen needs but doesn’t know yet.                                                                                                            

The new campaign is based on a simple truth about Indians. That they are a unique tribe of foodies, with the most experimental palates. They have an adventurous way of appreciating a completely new taste by truly making it their own. Only in India do we have the gumption, the ability or the bravado to take what the world is consuming and give it an interesting twist. Even the regular Indian fare is in a state of constant evolution and something new is always cooking in our kitchens. This campaign is an ode to the great Indian culinary adventure, taking place every day across the country.

The big idea is the “TAK!” the instinctive, appreciative sound that’s on the tip of the Indian tongue. We make this smacking sound to honour the taste of something incredibly delicious, without saying a word. And this film celebrates everything that makes us go “Tak!”

THE FILM:

100 Sec YouTube Link: https://www.youtube.com/channel/UCSuCKMwVfeQzw50kA3-kinQ