Future Generali India Insurance launches face mask campaign
In line with its commitment to normalizing conversations around mental health and creating awareness on mental health issues, Future Generali India Insurance Company Limited is launching yet another disruptive initiative. Ahead of World Mental Health Day, the company will be launching unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues.
Each mask will carry a message on prevention of mental illness while also encouraging people who suffer from mental illness to speak about their condition. To amplify this message, the company has collaborated with several influencers, who will wear masks with the campaign hashtag #UnmaskYourFeelings to create a buzz on social media. The company also has roped in influencers like Robin Uthappa, Neha Dhupia, Ranvijay Singh, Soha Ali Khan and Ayaz Memon to spread the message.
These face masks will be available on Amazon at a nominal price. The proceeds from the sale of these masks will go to the non-governmental organization, Mental Health Foundation India and will be used to conduct mental health awareness and counselling sessions.
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, said, “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalize conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering. “
World Mental Health Day, observed on October 10, has become significant today as many people are suffering from mental health issues. According to the Indian Psychiatric Society, before the Covid-19 pandemic, the prevalence of the mental health issue was 1:7, but after the pandemic, it has become 1:5. This translates to 270 million Indians. Future Generali India Insurance hopes that its campaign will be a starting point in normalizing mental health conversations in the years to come.