Future Generali India Life Insurance's new campaign for Raksha Bandhan

Taking the conversation ahead of being a trusted brand for its customers and partners, Future Generali India Life Insurance has launched its fresh 360-degree campaign on the festive occasion of Raksha Bandhan. 

The campaign's thought is to connect with the fathers and showcase Future Generali India Life Insurance as a  trusted brand. Just as a father looks after the family’s needs and goes the extra mile in providing the best for his family, similarly, Future Generali India Life Insurance stands with fathers through life’s ups and downs and enables them as their Lifetime Partner in securing their dreams for the family. 

About the Campaign: 

The Raksha Bandhan campaign is been launched by Future Generali India Life Insurance on August 5, 2022. In the current cluttered market, the brand brings freshness with this campaign while imbibing and manifesting the values of a father, thus #BharosaPapaJaisa. The campaign showcases a unique trustworthy relationship and reinforces the value of Trust in any relationship. The way kids trust their father, similarly, millions of fathers trust Future Generali India Life Insurance to be standing with them through thick and thin as a Trusted  Lifetime Partner, which is aptly brought forward with the message – Sabke liye Papa, Papa ke liye hum. The campaign has been launched in Hindi, Gujarati, Bengali, Tamil, and Marathi. The films will be played on digital as well as physical mediums i.e. Social media and on Cinema screens across India, respectively. 

Campaign Storyboard:  

This campaign re-establishes the core of trust and bond between close relationships which goes beyond being siblings. It beautifully picks up slice-of-life moments between a father and his daughter and captures them in well-composed, heartwarming narratives. The ‘father’ is the protagonist who can also be as loving, caring, and fun-filled as a brother in a sibling relationship. The script beautifully captures a twist with an emotional realisation by a daughter who understands that her father plays all the roles of a brother. She changes from complaining about not having a sibling to accepting her father as her best friend and her protector thus convincingly tying the bond of trust, the rakhi to her father instead. The story speaks about a unique bond between a father and daughter which brings a fresh heartwarming perspective.

Talking about the campaign, Mr. Bruce de Broize, Managing Director & CEO, Future Generali India Life  Insurance said “Building a strong brand with Fathers is one of our core brand strategies. As a Generali  Subsidiary, we are committed to the Indian market and follow global best practices to provide the best for our customers and partners. We stand for fathers and their dreams of providing the best for their families. Just as the child has immense trust in the father, similarly over 15 lakh fathers have put their trust in us. We respect this trust bestowed upon us and are there to fulfil our promise. We work hard to be a Lifetime Partner for our  customers and partners and stand with them through all life situations.”