Future Generali India Life Insurance unveils its new campaign on the occasion of Diwali

“Roshni ya rang se, Tu khel mere sang re…Tu hi mera tyohaar hai, Tera bharosa hi mera pyaar hai…” these beautiful lines sum up the newly launched Diwali campaign by India’s trusted Life Insurance brand, Future Generali India Life Insurance Company Limited. Every father is committed to the happiness and security of his family which is beautifully brought out through this new campaign.

Diwali is a festival of lights, togetherness, and celebrations. For an Indian family, primarily the father is the center of all festivities and joy.  The family believes and has trust that the father will always take care of them, not just in the present times, but for their future as well. Future Generali India Life Insurance through its comprehensive product range offers solutions to support families in fulfilling their dreams and becoming a lifetime partner to their customers. The campaign is in line with the brand’s tagline #BharosaPapaJaisa and has been launched in 8 different languages, spread across digital platforms.  

Campaign Rollout:

The 360 -degree campaign rollout will be in three phases. Each phase will encapsulate various activities.

• Phase one will see the teaser campaign on social media
• Phase two will see the launch of the brand film
• Phase three will be through sustained presence on social media and in cinemas

The campaign film gives an overall warmth and pleasant feel with its vibrancy, festive music, and heart-warming story. It is a story that pulls the audience's heartstrings and makes them smile while delivering a thought-provoking message that is sure to strike a chord and stay with them for a long time to come.