Futurelife expands footprint in India with launch of e-commerce platform
FUTURELIFE®, a nutritional food brand that aims to truly transform and improve the health and well-being of consumers, has announced entry into the e-commerce space with launch of the FUTURELIFE Shop. After receiving positive response from consumers in the first phase, the company is further expanding its product range in across all the states in the country with the launch of Smart White Oats.
In the second phase of the launch, the company is boosting local production by increasing product output across Haldirams factories in the country generating employment opportunities and contributing towards the growth of local communities.
Speaking about the launch Mark Bunn, Managing Director of FUTURELIFE® said, “We are overwhelmed with the response we have received from our consumers in India. Consumers are now more aware about the impact of their food choices and are looking for healthier options. We are excited to expand further and introduce the new product and hope the consumers will continue to like our products.”
FUTURELIFE® Smart White Oats is scientifically formulated to combine the goodness of 100% whole grain oats with a carefully selected combination of targeted minerals, Chromium, Zinc and Magnesium that maintain blood sugar levels, support immunity and reduce fatigue*. It is a vegetarian product that can be consumed by the whole family - right from active kids and busy executives, to sportsmen and the elderly. (*European Food Safety Authority: Commission Regulation (EU) No: 432/2012)
FUTURELIFE® entered the India market early this year in partnership with the global food and beverage company, HALDIRAM'S. In the first phase, the products were launched across seven key states, Delhi-NCR, Haryana, Punjab, Uttar Pradesh, Himachal Pradesh, Jammu and Kashmir and Rajasthan.