Fynd rolls out its first TVC in association with Berlin-based TV media agency, DCMN
In yet another significant milestone, Fynd, the unique fashion e-commerce portal which brings the latest in-store fashion online, has tied-up with a Berlin-based TV media agency, DCMN for its first TV ad campaign. It is through this association that Fynd has reached out to the TV audience for the first time with its latest commercial, ‘Still stuck with the old?’ The ad that was initially launched on YouTube and other online channels on 10th April 2017 has successfully garnered around 10,50,000 views in a short span of time and is poised to become an equally big success on television.
This is Fynd’s second ad campaign overall, where the fashion e-commerce portal has taken a humourous route to convey its core proposition of offering the freshest fashion to customers. Through this campaign, Fynd wants to establish itself as a one-stop destination for everything that’s trendy and in vogue. Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.
Commenting on the association, Fynd Co-founder, Harsh Shah, said, “We are extremely delighted to have rolled out our first TVC for viewers. As a medium, television is one of the best ways to traverse the length and breadth of the country. We are keen to reach out to a larger set of people and make them aware of our key proposition. We are sure that our association with an international data-driven media agency like DCMN will enable us to stay focused on our KPIs and will help us to soar in a sustainable fashion.”
On the association, DCMN Country Head, India, Bindu Balakrishnan says, “Fynd is a unique fashion portal that is based on making optimal use of both online and offline forms of retail and on channeling their combined outreach for a superior customer experience. DCMN’s expertise lies in taking a performance-driven approach to TV – something which is unique in India’s marketing landscape. Using our proprietary TV attribution technology, we will continually monitor and optimise the Fynd campaign to ensure every rupee is being spent where it counts.”
The ad campaign, in a rib-tickling way, seeks to draw an analogy between a former boyfriend and old fashion. It communicates to the viewers that within two months, everything gets old. While it may be hard to find a new boyfriend, fresh fashion can always be procured by simply logging on to Fynd.
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