G2rams creates a Guinness World Record for Future Generali's Insurance Week
G2rams handled the activation during "Insurance Week" held at over 105 Big Bazaar stores in 53 cities. Customers signed balloons to pledge support for insurance and participated in the immensely successful "Sign Karo Mukti Pao" campaign created to increase insurance penetration in under-insured India.
Said Rachna Khanna, VP, G2rams, "The idea was to create an impactful finale for the 10 day long campaign. That's where the World record came into the picture ' The longest balloons chain in the world. We started out with the plan to beat an existing record of a 5 km long balloon chain with over 57,000 balloons. But five days prior to the finale, we heard of an event in Kuwait which had created a new Guinness World Record. Overnight our target tripled and we decided to go for it. We created the world's longest chain of balloons, measuring 20.02 km and made up of more than 1.98 lakh balloons." She added, "It's a great feeling to be part of the world's most credible record making activity authenticated by Guinness Records. I am proud to share this achievement with the G2rams team who worked endlessly to make it happen and our clients in particular, Future Generali Insurance. This is an example of a seamless 360 degree campaign where a number of agencies worked with a single objective to meet the client's goals."