Gaana Introduces Ashish Vidyarthi - the kahanibaaz exclusively on Gaana Specials
Gaana, India's favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series "Gaana Specials”.
Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”
The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry - which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.
This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.
The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.
Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.
The hunt is on for young creative and media minds under 30 years. Brand Equity Young Spikes 2016 competition. Winners get a free trip to Singapore to compete at Spikes Asia 2016. www.etbrandequity.com/youngspikes