GAIL (India) Ltd crafts a short film "Kadvi Hawa Badlo"
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film is set in the backdrop of a sunken Mumbai city in the foreseeable near future, and stars Sanjay Mishra and Ranvir Shorey.
The short film Kadvi Hawa Badlo takes you on an interactive journey to future with witty Sanjay Misra and sassy Ranvir Shorey with an objective to make each individual accountable and take necessary action, ensuring a greener and cleaner tomorrow.
GAIL (India) Limited, as an extension of the Hawa Badlo campaign, have also joined hands with upcoming Bollywood movie, Kadvi Hawa as Clean Energy Partners. Committing support as clean energy partners of the movie, this association is in line with their commitment to improve the air quality through collective societal effort under its Swachh Air Mission initiative. While Kadvi Hawa is primarily an entertainer, its purpose is very clear - creating awareness and changing mind-sets to enable individual to take necessary action, ensuring a greener and cleaner tomorrow. The Hawa Badlo movement strives to achieve this very purpose while highlighting the adoption of natural gas as the cleanest fossil fuel. Both aim to achieve the same thing - propagating the thought of reducing every individual’s carbon footprint while empowering them to take necessary steps in their daily life to combat climate change.
One of the biggest threats of climate change is increase in carbon emissions which is leading to rise in temperature, further leading to melting of continental ice glaciers, and paving the way for rise in sea levels owing to the thermal expansion of sea water. A scientific report by Climate Central, a US-based research group once suggested that if greenhouse gas emissions continue unchecked, significant parts of cities may submerge under water in coming time.
Emissions of Air Pollutants, especially CO2, by burning polluting fuels is direct cause of Global Warming. Global warming is leading to rising sea levels and increasing coastal flooding, endangering 40% of the world’s population. The intention is to sensitize people about air pollution and motivate them to inculcate eco-friendly habits such as switching to cleaner energy sources like Natural Gas, carpooling, planting trees and use of public transport.
Protiqe Mojoomdar - Executive Producer on this film from Handyyman - said, “It is rare that an entertainment brand like Kadvi Hawa and a Public Sector brand like GAIL India are endorsing the exact same and the most important philosophy of our times! Air Pollution and Climate Change are reciprocal disasters that have become the reality of today. It was therefore an honour to leverage this association, and create this short with such talented actors! #Kadvi Hawa and #Hawa Badlo came to become #Kadvi Hawa Badlo. The bitter truth bullet needs to be bitten now and this our small effort to motivate everyone.”