Game of Thrones well played by Brands
Game of thrones is one of the most watched mega-series amongst the millennial audience. The Game of Thrones season 8 premiere has been one of the most speculated series of 2019, and why not with so many fan theories, predictions and fan posters breaking the internet, the interest level has only been rising.
GOT season 8 is trending worldwide and brands from all segments including e-commerce brands, FMCG companies and content curators aren’t missing out on the opportunity to connect with their respective audience. They have come out with GOT inspired creatives and campaigns and are seen having a blast, some of these are Hotstar, 7up, Phillips, JioSaavn.
Redefine how you watch the latest TV series at home with Hue!— Philips Lighting IND (@PhilipsLightIND) April 13, 2019
Let the action leap off your screen and into your room by syncing your Philips Hue lights with the latest TV shows and immerse yourself in every scene.
Learn more: https://t.co/cQXMaZHo8w pic.twitter.com/GHSKRjdreI
JioSaavn has come up with two GOT inspired campaigns
#ClashofGenres- JioSaavn has designed a Westeros lookalike map with names of GOT genre playlists spread across as locations on the map with the tagline “Which House Do You Support?”- The playlists- Rock, Metal, Electronic, Hip-Hop and Pop. https://twitter.com/ JioSaavn/status/ 1117758318775111680
When you play the game of streaming, you stream some music and then you stream some more. 🎶🔥— JioSaavn (@JioSaavn) April 15, 2019
Rock👉 https://t.co/tV0YWLLinv pic.twitter.com/ogMZOwbqYY
Game OF Zone- Clash of Genres from the book GOT: Clash of Kings. It assigns 4 hero playlists to each zone and then do a couple of character playlists for each genre without referring to them directly. Eg. John's Heartbreak Hits, Roar With Dany etc.
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