banner image banner image
 

Game of Thrones well played by Brands

Game of thrones is one of the most watched mega-series amongst the millennial audience. The Game of Thrones season 8 premiere has been one of the most speculated series of 2019, and why not with so many fan theories, predictions and fan posters breaking the internet, the interest level has only been rising.

GOT season 8 is trending worldwide and brands from all segments including e-commerce brands, FMCG companies and content curators aren’t missing out on the opportunity to connect with their respective audience. They have come out with GOT inspired creatives and campaigns and are seen having a blast, some of these are Hotstar, 7up, Phillips, JioSaavn.

Philips Lighting

Fevicol

JioSaavn has come up with two GOT inspired campaigns

#ClashofGenres- JioSaavn has designed a Westeros lookalike map with names of GOT genre playlists spread across as locations on the map with the tagline “Which House Do You Support?”- The playlists- Rock, Metal, Electronic, Hip-Hop and Pop. https://twitter.com/ JioSaavn/status/ 1117758318775111680


Game OF Zone- Clash of Genres from the book GOT: Clash of Kings. It assigns 4 hero playlists to each zone and then do a couple of character playlists for each genre without referring to them directly. Eg. John's Heartbreak Hits, Roar With Dany etc.

Godrej Nature's Basket

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing