banner image banner image
 

Garnier Men announces Tiger Shroff as their new Brand Ambassador

Garnier Men, a driver of innovation in the skincare market for men in India, announced Tiger Shroff as their new ambassador. The dynamic and charismatic actor will be seen endorsing the brand along with John Abraham and Sushant Singh Rajput. He will be advocating the brand in print and television campaigns. Popular amongst the youth and masses, Tiger is known to be a fitness and sports enthusiast with a passion for martial arts and taekwondo.

Sharing her thoughts on signing Tiger Shroff, Shalini Raghavan, Chief Marketing Officer, L’Oréal Consumer Products Division, said, “We’re very happy to welcome Tiger on board as the new face of Garnier Men along with John Abraham and Sushant Singh Rajput. He represents today’s generation of Indian men who invest a lot in their personal grooming, skin care regimes and fitness goals. Garnier as a brand has always promoted and represented a healthy, active and natural lifestyle, and Tiger’s sporty and dynamic personality fits seamlessly with the brand’s values. With Tiger joining John Abraham and Sushant Singh Rajput on Garnier Men, we are in an exciting period and are looking forward to doing some amazing work with them.”

Speaking on his association with the brand, Tiger said, "I am super thrilled and proud to be associated with an iconic brand like Garnier Men, which is also the number 1 brand for men’s skin care. For me, the association is seamless as I personally identify with the brand’s strong values of being natural, sporty, action oriented, adventurous and fun; there is a great synergy in our core thoughts and working with them is going to be exciting. Personally, I am also a huge proponent of men investing time and effort into their skin care regimes, fitness and grooming needs. The world is changing rapidly and I see more young men being very particular about their personal grooming, so it’s going to exciting working with GARNIER Men and I am looking forward to a long and fruitful association with the brand.”

Tiger Shroff has carved a niche for himself in the Indian film industry with hit films like Baaghi, Heropanti, Flying Jatt and many more. Known for his expertise in martial arts, Taekwondo and action packed films, Tiger Shroff is also an excellent dancer. Tiger will soon be seen in films like Munna Michael and Student of the Year 2.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing