Gas-O-Fast ropes in comedian celebrities in its new influencer campaign
Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has rolled out an influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni, and punjabi singer and comedian Karamjit Anmol.
As a part of the campaign, the influencers have posted videos on their social media platforms describing how they rely on Gas-O-Fast to get relief from acidity, gas and indigestion. The humour being evoked in the video and has been promoted across all social media platforms of the brand.
As a part of its marketing strategy to further strengthen its position in the antacid market, the brand has come up with an influencer campaign to create high recall value and unique value proposition for the brand. In the past, the brand has roped in several regional influencers such as Gurpreet Ghuggi, Bhau Kadam and Anand Mohan and this time they have come together with comedians from television and punjabi film industry.
Gas-O-Fast, an Ayurvedic antacid brand by Mankind Pharma that comes with real Jeera and real Ajwain variants, fights against acidity, gas and indigestion that can hijack the occasion of joy and celebration. Through this campaign the brand is reaching out to the masses to raise the importance of Gas-O-Fast as a companion to enjoy acidity free occasions with Gas-O-Fast active Jeera sachet.
All three celebrities roped in for the influencer campaign are very well known in the television industry for their comic timing and versatility. Yogesh Tripathi and Nirmal Soni both are well known for portraying the comic role in various TV serials and comedy shows . On the other hand Karamjit Anmol is an actor, comedian, singer and film producer in the Punjabi entertainment industry.
Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said, “In the last few months, we have launched multiple campaigns to aware people about the benefits of Gas-O-Fast. We are trying to reach our target audience through various channels be it influencers, regional routes or associating with celebrities. This time we thought of invoking humour, and fun and this led us to collaborate with popular comedians who are known in the entertainment industry. Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society & speak to people in the language they prefer. The idea behind the regional strategy is to establish direct connection with the audience through personalized content.