Gatorade and FC Barcelona kick off new partnership
Gatorade has announced that the brand will be FC Barcelona's (FCB) official sports nutrition partner. As part of the global, three-year deal, Gatorade will fuel the entire FC Barcelona team, including Neymar, Xavi, Iniesta, Puyol and Messi.
Partnership benefits include Gatorade Prime, Perform and Recover products; equipment on sidelines, in the locker room and during press conferences; and Club access to the Gatorade Sports Science Institute’s state-of-the-art laboratory and testing facilities, which will provide sports nutrition support and counsel for FCB.
This announcement comes as FCB cements their position at the top of La Liga (Spanish League). For Gatorade, the addition of FCB marks partnerships with 84 football clubs across the globe, showcasing the brand’s deepened commitment to the sport of football. Gatorade announced partnerships with Arsenal FC and Liverpool FC last month.
"By partnering with FC Barcelona, one of the top performing clubs in the world, Gatorade hopes to help improve the performance of the most elite athletes in football,” said Andrea Fairchild, vice president, Global and Sports Marketing, Gatorade. "We look forward to bringing our scientifically backed products and services to this exceptional club while expanding awareness of our commitment towards fueling aspiring football athletes around the globe."
Xavier Orriols, president, PepsiCo Southwest Europe, adds, "We are delighted to have our leading global brand, Gatorade, partner with one of the best clubs in the world, FC Barcelona. This partnership will strengthen both brands as they continue their passion for the sport of football.”