Gatorade Features P.V. Sindhu In New TVC

PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and Olympian P.V. Sindhu highlighting its commitment to keep top athletes across the world rehydrated, replenished and refueled for better performance. Alongside, P.V. Sindhu, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

The film is a reflection on Gatorade enabling athletes achieve more by providing the right balance of nutrients inclusive of carbohydrates, minerals and electrolytes. The film rolls out in a format of a video game, depicting the choices a player has i.e. To Give Up – Yes or No?  There is no question of giving up with Gatorade which helps refuel athletes, pushing them to train harder and perform better. 

In line with Gatorade’s campaign to ‘Sweat More’, P.V. Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute. 

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Campaign Credits


The film has been globally conceptualized by TBWAChiatDay Los Angeles and adapted for India by J. Walter Thompson India.

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