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Gauri Awasthi quits as head of digital and social advocacy at Fabindia

Gauri Awasthi has stepped down as head of digital and social advocacy, part of brand and marketing team for Fabindia. She was associated with the organisation for more than 2 years managing the apparel, home & lifestyle, personal care, interior design studio, organic india, café, experience centers and international stores as well. Her role at FabIndia included planning a ‘360-degree’ management encompassing digital strategy. She spearheaded the brands omni-channel digital strategy, think-tank, creative/UX UI strategy, social and influencer marketing, listening and orm, native content, digital/programmatic media, performance/ecommerce.

She confirmed the development of Twitter, “Yes its time now to move on! After having spent close to 2 years plus with this fabulous organisation with some great people around. I wish Fabindia all the best!”

She is widely known for driving incremental growth, brand awareness and reach, increase in share-of-voice via defined digital, social and omni-channel approach. Working on getting the digital mix approach via artificial intelligence & getting the customer experience and refining it for the better by the emerging digital transformation techniques, having taken the opportunity of marrying the both digital vs. offline. And has won innumerous awards and accolades for her work, with more than 15years plus in the industry, the recent ones – 40under40 & Superwomen Marketing Leadership Award by Social Samosa, Marketing Leadership Award – Top Rankers Club & India's Top 100 Digital Leaders by The World Digital Marketing Congress powered by ET Now & CMO Asia.

Awasthi has more than a decade and a half of advertising and marketing experience, having worked with agencies such as GroupM, Cheil India, IPG Mediabrands and Ignitee Digital. Her expertise lies in online marketing, artificial intelligence, marketing automation, programmatic, omnichannel, integrated digital and social media strategies, influencer marketing, creative strategies and digital transformation.

She's an alumnus of Indus Business School, Bangalore where she completed her MBA. In Marketing & International Business.

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