Gemius bags the creative and digital mandate of Coffee Culture
Gemius which is one of the youngest and most innovative full service creative & social media agency in India has bagged the creative and digital mandate of Coffee Culture, a café chain that aims to make a difference in the coffee shop culture in India. Coffee Culture has 18 operational outlets across India and 7 in the pipeline.
The account was won following a multi-agency pitch and will be serviced from the agency’s office in Surat.
Confirming the news, Saurabh Pacheriwal, Co-founder, Gemius, says, "It's an honour for us to have Coffee Culture on board with us and we hope to build a unified brand platform for them. Coffee Culture is defining the fundamentals of how cafes should be like in India. We are truly excited about this win! Our focus will be on building the brand's online presence & engaging audiences with it through various digital campaigns consisting of interactive & relatable content.”
Gaurav Narang, Founder & CEO - Coffee Culture, says, "Our partnership with Gemius is a strategic one. They are known for their out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Coffee Culture.”
Gemius has had an array of brands in the fields of lifestyle & fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles creative and digital mandates of brands like Badshah Masala, Just In Time, Alpino Health Foods, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TEDxSurat & more. They have executed great mass engaging which audiences have come to recognize.