Gemius partners with Binal Patel to launch the label pre-Diwali

Gemius Design Studio, a 360 degree Creative and Marketing Agency won the account because of their impeccable creative capabilities of storytelling.

Binal Patel will launch the maiden collection of the label pre-Diwali which comprises handmade and handwoven silk sarees. Each design reinvents upon century-old skills, in pursuit of defining a new aesthetic. Gemius will work on creative, strategy and digital media mandate for the brand - Binal Patel. 

The designer’s maiden brand - TheRealB’s mandate is also handled by Gemius’s Surat studio and Binal Patel will also be handled by the same which gained attention from Bollywood stars like Rakulpreet Singh, Neha Sharma to Masoom Minawala. 

On asking Binal about the collaboration, she said “Working with the team for almost a year now has helped both of us grow mutually as we share the same ethos. For Binal Patel, I look at a team that understands the power of storytelling and aesthetics at the same point in time and hence partnering with Gemius is great. I look forward to launching the brand in October 2021 and to this partnership to take my label ahead.” 

Anushree Pacheriwal, Co-Founder, Gemius, said “It’s not every day that you find partners that share the same core philosophies. Binal Patel as a brand demands a lot of retrospection in the Indian roots and heritage which needs to be blended in with a modern yet contemporary look and feel. Binal Patel comes with experience as one of the most promising designers in the country and we feel great to take this partnership ahead! We are delighted to be their partner in setting new benchmarks and making the brand stronger in both the minds of the consumer and in the market. Binal’s trust in us made us win this account and this will be our second venture together.” 

Gemius Design Studio specialises in lifestyle and FMCG segment for strategy, creative and digital mandate. The agency has built some of the fastest-growing brands in the segment like Raisin, Alpino Peanut Butter, Surat Traffic Police, TheRealB, XYXX Innerwear to name a few.