Gemius retains creative & digital biz of Badshah Masala for the 3rd year

Gemius, a full service creative & social media agency, has retained the creative and digital mandate account of Badshah Masala for the third consecutive year.

Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said, “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past 2 years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive and relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends, and digital media is the fastest and most accessible way to do it.”

On reaffirming the company’s faith in Gemius, Hemant Jhaveri, Managing Director, Badshah Masala, said, “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging and topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”

Gemius has executed great mass engaging campaigns and to keep a steady digital language that the audiences have come to recognise, The agency has launched and has maintained the brand’s property of #BadshahKeSaath to conduct seasonal and occasional digital campaigns garnering the reach of over 19,404k on all its channels yearly, being on top in its category for engagement across platforms. 

Gemius has had an array of brands in the fields of lifestyle & fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles the creative and digital mandates of brands like Just In Time, Alpino Peanut Butter, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TedXSurat and more.